The Bullard lever action rifle,
One of the competitors of Winchester during the later half of the 19th century, Bullard Repeating Arms Company was founded by James Bullard in 1881 and centered in Springfield, Illinois. The Bullard lever action rifle was made to outperform Winchester in all aspects. The rifle was tougher, more accurate, had a smoother action, and overall was produced with finer quality. The Bullard lever action featured a beefier frame based upon the Remington Rolling Block. Because of its larger frame the Bullard could be chambered for more powerful express hunting cartridges such as .45-70, .45-90, and 50-115. Its lever action used a rack and pinion gear which made working its lever extremely smooth, so much so that it often beat out all competition in speed shooting trials.
Regardless of its superiority to the Winchester, the Bullard lever action rifle could not compete with Winchester in terms of affordability and mass production. For the common man the Bullard was too expensive, and mostly only purchased by professional hunters and sportsmen. Furthermore, Bullard Repeating Arms Company could not mass produce the rifle on a large scale. As a result Bullard Repeating Arms Company went out of business in 1891.